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Paper Weight Guide: How Many Grams for Which Job?

Our recommended papers and weights for the most common jobs, from flyers to boxes.

Grammage is the weight of paper per square metre and directly affects how a product feels in the hand. The most common values:

  • Letterhead: 90–100 gsm uncoated
  • Flyer: 115–170 gsm coated
  • Brochure: 150–200 gsm coated
  • Catalogue text: 115–170 gsm coated; cover 250–350 gsm
  • Business card: 350 gsm coated or 400+ gsm specialty boards
  • Folding carton: 270–400 gsm SBS/GC board or kraft
  • Poster: 135–170 gsm coated

Matt coated paper improves readability; gloss brings out vibrancy in photos. Visit our facility to see our paper swatch book, or ask us for samples.

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